[Published in The Business Eye, August 2006 - Centre Wellington Chamber of Commerce]
TV is loosing viewers because they are rather using the Internet. The phonebook is becoming more and more a redundancy. Nowadays people browse the Internet for (local) information.
Customer behaviour has changed - have you changed along with it? The question is: can people find your company on the web?
If you don't have a website yet, you can still be visible online by applying for free listings in Internet Directories such as www.elorafergus.ca or www.ferguspages.com. If you do have a website, it should be easily found in search engines such as Google.
One way to achieve this is by Pay-Per-Click Advertising. You know, those small text ads at the top and on the righthand site of the search results. Main players in this market are Google Adwords and Yahoo! Search Marketing. Certainly, some Internet users ignore these ads altogether, but the upside is that you have almost full control over your online visibility. Find keywords to bid on, set an amount per click, write an ad and watch the visitors come in.
But be careful: as always, there is an effective and an ineffective way to go about doing this!
For more information: contact your webmaster, or email Nardo Kuitert at firstname.lastname@example.org.
Nardo Kuitert is an Internet Consultant with Fergus Website Development and Optimization firm U-C WEBS (www.u-cwebs.com). U-C WEBS also offers Internet advertising opportunities on www.ferguspages.com.