Multiple Domain Names

[Published in The Business Eye, May 2006 - Centre Wellington Chamber of Commerce]

For many people their website is their baby. And like every new parent, one of the first challenges when preparing for the arrival of their pride and joy, is coming up with a (domain) name for it.

The domain name is very important for your website. It is your online identity. Which does not mean that you are stuck with the name that you originally chose. Or, that you have to limit yourself to just one domain name. Multiple domain names might just make perfect sense! But you have to know what you are doing, and why. Changing your main domain name is possible, but it could affect things like your rankings in the search engines. What you need is a solid domain name strategy.

If your website is, you would not want competitors to own, or anything like that. People may accidentally visit their website instead! So, think about your name, product, service, town. Consider different extensions, such as .com or .ca. Think about common misspellings. With and without hypens. Domain name prices have come down dramatically, so they are a worthwhile (small) investment!

For more information: contact your webmaster, or email Nardo Kuitert at

Nardo Kuitert is an Internet Consultant with Fergus Website Development and Optimization firm U-C WEBS ( U-C WEBS also offers Internet advertising opportunities on

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