Website Statistics

[Published in The Business Eye, September 2006 - Centre Wellington Chamber of Commerce]

As a business owner, having a website is probably an important part of your marketing plan. It is vital to set goals in order to get the maximum result from your online presence. Plan your strategy and measure the results to see whether you are on the right track.

Many small businesses (and large ones too, by the way!) overlook the power of analytics. But do not miss out on the opportunity to tweak your strategies where necessary to achieve and maybe even surpass your goals! Know your website's statistics.

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You may already keep track of the total number of visitors and the keywords they used. But do you also know how many repeat visits your site has and if they are on the rise or declining? Do you know the top entry pages, the exit pages and how many pages people visit on average?

'If you do not know where you are going, any road will take you there', is an old saying. So check out your webhost's website statistics program, and consider paying for a better statistics program if you need more in-depth information.

For more information: contact your webmaster, or email Nardo Kuitert at

Nardo Kuitert is an Internet Consultant with Fergus Website Development and Optimization firm U-C WEBS ( U-C WEBS also offers Internet advertising opportunities on

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